@MonicaCellio If you don't think we should distinguish member retention from audience retention (which indeed is kind of irrelevant here), then I do recommend retention.

2. Every tag starts applied to a single question. That's the best time to decide what the tag name should be, if the concept has already been identified as worth a tag. 3. is bogus: “customer retention” is a thing, as is member retention for nonprofits, and I'm pretty sure that's where “user retention” comes from.

@just_curious “Customer retention” is a thing, as is member retention for nonprofits, and I'm pretty sure that's where “user retention” comes from.

@Shog9 That wouldn't be cricket.