Our site tour is currently generic, using the audience and topic description from Area 51 without customization. I also noticed that the on-topic list there includes "Specific issues with building, administering, managing and cultivating digital communities", but we've said we're not just for digital communities but all communities.
We're having trouble attracting a core, and while this isn't the only thing we need to fix by far, I suspect that the tour -- the very first thing a new visitor is presented with -- isn't helping. So, how can we improve it? The customizations available to our moderators are:
the opening paragraph
the "ask about" and "don't ask about" lists -- we could do with some more specific entries on the former
the sample question, if any question on the site meets the requirements (I don't know if we have any questions that do; the mods would have to tell us what if anything is on the "eligible" list right now)