We've been in public beta for a couple weeks now. I'm noticing a trend: Few questions. We started strong in the private beta, but we are currently at less than 1 new question per day, according to the Area 51 stats. The guidelines say that 15 is a healthy beta and 5 or fewer needs some work. Likely related to the few questions we are receiving, is the low amount of traffic (currently at 103 per day) and the lower number of high ranking users. In good news though, nearly 15% of our user base falls into the "avid users" category. We also have a high number of answers per question, which is great.
From what I'm seeing, we have a small dedicated community which is wonderful. But, to help the site grow (and survive the beta period on Stack Exchange) we have a couple metrics that need to be improved.
So, my question is, how do we promote our site? We have three answers to this question already. To summarize those answers: Using word of mouth, without spamming, promote your community on other sites by having great content.
Do we have content to draw in community leaders/builders/moderators from other areas of the internet? I believe we do. We have 18 posts with a score of 15 or higher and 61 posts with a score of 10 or higher. We have highly upvoted content - meaning many of us agree that it is either a good question or a good answer.
What steps should we be taking to promote Moderators as the Q&A site to go to for community building expertise?