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In this question on Meta SuperUser the OP wonders if his SuperUser question on Best Practices for managing virtual personae is in the right place.
I was wondering: would the question be on topic on the main site here?
Personally, I wouldn't think so. That's really more of a branding question, not how to manage a community. If you were managing a fan club or something then maybe, but reputation management doesn't seem like it would be a good fit here.